The Trade Of Counterfeit Products Essay - 5404 Words

Abstract: India is a one of the key markets of counterfeit products in South Asia which has negatively affected its economy since many years. The trade of counterfeit and pirated products hamper the development of knowledge and innovation as it can greatly reduce the economic benefits for the original creator of products. Widespread and rampant piracy and weak intellectual property rights (IPR) dilutes the development of local industry and also endangers the huge investments made in research and development work of organizations. This can lead to loss of competitive advantage as the competitiveness of firms is driven by the firm’s ability to innovate and create new products churned from its knowledge capital. Counterfeiting and piracy can exist in the market from within or due to imports from a foreign market but flourishing or controlling of it can be understood majorly by understanding the attitude of Indian consumers towards purchase of counterfeit and pirated products. The studies s o far particularly considering IPR infringements have been skewed towards Pharmaceuticals, Entertainment and Information Technology. This paper attempts to investigate and understand the Indian consumers’ awareness of IPR infringements and their attitudes and intention towards purchase of Home Appliances based on psychographic and demographic factors. Keywords: IPR, Counterfeit, Piracy, Home Appliances, Consumer, Attitudes, India INTRODUCTION: Modern India is a globalShow MoreRelatedWhat Makes Fake And What Types Of Products, There Are Fakes Essay1533 Words   |  7 Pages what is fake and what types of products, there are fakes. 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