Monday, December 30, 2019

Bluebuck - Facts and Figures

Name: Bluebuck; also known as Hippotragus leucophaeus Habitat: Plains of South Africa Historical Epoch: Late Pleistocene-Modern (500,000-200 years ago) Size and Weight: Up to 10 feet long and 300-400 pounds Diet: Grass Distinguishing Characteristics: Long ears; thick neck; bluish fur; large horns on males About the Bluebuck European settlers have been blamed for countless species extinctions the world over, but in the case of the Bluebuck, the impact of western settlers may be oversold: the fact is that this large, muscular, donkey-eared antelope was well on its way to oblivion well before the first westerners arrived in South Africa in the 17th century. By then, it seems, climate change had already restricted the Bluebuck to a limited swatch of territory; up until about 10,000 years ago, shortly after the last Ice Age, this megafauna mammal was widely dispersed across the expanse of South Africa, but it gradually became restricted to about 1,000 square miles of grassland. The last confirmed Bluebuck sighting (and killing) occurred in Cape Province in 1800, and this majestic game animal hasnt been seen since. (See a slideshow of 10 Recently Extinct Game Animals) What set the Bluebuck on its slow, inexorable course toward extinction? According to the fossil evidence, this antelope prospered for the first few thousand years after the last Ice Age, then suffered a sudden decline in its population starting about 3,000 years ago (which was probably caused by the disappearance of its accustomed tasty grasses by less-edible forests and bushlands, as the climate warmed). The next deleterious event was the domestication of livestock by the original human settlers of South Africa, around 400 B.C., when overgrazing by sheep caused many Bluebuck individuals to starve. The Bluebuck may also have been targeted for its meat and pelt by these same indigenous humans, some of whom (ironically) worshiped these mammals as near-deities. The relative scarcity of the Bluebuck may help explain the confused impressions of the first European colonizers, many of whom were passing on hearsay or folk tales rather than witnessing this ungulate for themselves. To begin with, the fur of the Bluebuck wasnt technically blue; most likely, observers were fooled by its dark hide covered by thinning black hair, or it may have been its intermingled black and yellow fur that gave the Bluebuck its characteristic tint (not that these settlers really cared much about the Bluebucks color, since they were busy hunting herds relentlessly to clear land for pasture). Oddly enough, considering their meticulous treatment of other soon-to-be-extinct species, these settlers managed to preserve only four complete Bluebuck specimens, which are now on display in various museums in Europe. But enough about its extinction; what was the Bluebuck actually like? As with many antelopes, the males were bigger than the females, weighing upwards of 350 pounds and equipped with impressive, backward-curving horns that were used to compete for favor during mating season. In its overall appearance and behavior, the Blueback (Hippotragus leucophaeus) was very similar to two extant antelopes that still roam the coast of southern Africa, the Roan Antelope (H. equinus) and the Sable Antelope (H. niger). In fact, the Bluebuck was once considered a subspecies of the Roan, and was only later accorded full species status.

Saturday, December 21, 2019

The Trade Of Counterfeit Products Essay - 5404 Words

Abstract: India is a one of the key markets of counterfeit products in South Asia which has negatively affected its economy since many years. The trade of counterfeit and pirated products hamper the development of knowledge and innovation as it can greatly reduce the economic benefits for the original creator of products. Widespread and rampant piracy and weak intellectual property rights (IPR) dilutes the development of local industry and also endangers the huge investments made in research and development work of organizations. This can lead to loss of competitive advantage as the competitiveness of firms is driven by the firm’s ability to innovate and create new products churned from its knowledge capital. Counterfeiting and piracy can exist in the market from within or due to imports from a foreign market but flourishing or controlling of it can be understood majorly by understanding the attitude of Indian consumers towards purchase of counterfeit and pirated products. The studies s o far particularly considering IPR infringements have been skewed towards Pharmaceuticals, Entertainment and Information Technology. This paper attempts to investigate and understand the Indian consumers’ awareness of IPR infringements and their attitudes and intention towards purchase of Home Appliances based on psychographic and demographic factors. Keywords: IPR, Counterfeit, Piracy, Home Appliances, Consumer, Attitudes, India INTRODUCTION: Modern India is a globalShow MoreRelatedWhat Makes Fake And What Types Of Products, There Are Fakes Essay1533 Words   |  7 Pages what is fake and what types of products, there are fakes. 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Yet, being simply a conduit for all these businesses, eBay should not be deemed responsible and, indeed, has no control over every singleRead MoreEthics Away From Home, By Donaldson s Article, Values, And Direction885 Words   |  4 Pagesbeen two articles that stand out to me, Donaldson’s article â€Å"Values in Tension: Ethics Away from Home† for its value and direction and Chaudhry and Stumpf’s article â€Å"Country Matters: Executives Weigh in on the Causes and Counter Measures of Counterfeit Trade† for its irrelevance and dated solutions. From my perspective Donaldson’s article â€Å"Values in Tension: Ethics Away from Home† is a fantastic and succinct foundation and guide on how to frame ethical issues that challenge organizations worldwideRead MoreCritical Analysis 11154 Words   |  5 Pagesï » ¿Christopher Sanchez BA 3103 Christopher Monos 9/23/13 Critical Analysis: Best Buy When Best Buy first opened it was an event that an electronics store could hold such a variety of products, have knowledgeable employees, and offer competitive prices at the same time. Although in 2012 it was reported that revenues for Best Buy increased, the company still fell victim to the problems of having a decrease in net income and operating cash flow. â€Å"The company reported revenues of (U.S. Dollars)Read MoreApple Product For The Chinese Market Essay1131 Words   |  5 Pagestheir first store in China, where customers waited on line to buy Apple products. Many cheaper Android phones started entering into China, so Apple decided to create an affordable product for the Chinese market. The iPhone 5C, it was designed to be cheap, colorful, and cool. The introductory iPhone 5C Price in China was US$350. Apple assumed that customers buying its first time from Apple, they would continue to buy other products. Chinese customers viewed the iPhone 5C as an expensive â€Å"che ap† phoneRead MoreFinancial Analysis Essay764 Words   |  4 Pagesillicit trade, declining of volumes and deteriorating sales mix and hence huge losses in market share. Decreasing Operating Cash Flows: Cash flow has declined from operations of 14% from last year, i.e.  £2677 million; this is an indication of poor cash management. The free cash flow was less by 10.4%,  £2412 million, than last year. Due to loss, there is necessity in inclination of capital requirements. Opportunities: Light Cigarettes: More educated people are aware of health risks and so products with

Friday, December 13, 2019

Latino Operation and Diversity Free Essays

In recent years The U.S. society’s idealized image is diminishing. We will write a custom essay sample on Latino Operation and Diversity or any similar topic only for you Order Now    In the United States the process of labeling the group of individuals affects the meaning of citizenship. Oboler discovers the history of â€Å"Hispanics† and explains the meaning of ethnicity that contributes in forming people’s lives and identities. Oboler has conducted many interviews with the different groups known as â€Å"Hispanics† and noted down many social values of this group. By illustrating it Oboler further says that a Mexican has different historical relationship with the U.S. and different cultural background like Brazilian descent. â€Å"Hispanics† also contain different meanings and social values, which matches to their social position, gender and also their social values following their country of origin.  Without social planning Latinos union can never be a reality. There are many issues that hamper the ethnic emergence. The cultural ground is very isolated. The actions of the states are very contradictory to give any hope to the emergence of the new Latino ethnicity.  In the paper we will argue that Latin American Groups in this country require a lots of research that aspires to educate them about their culture, which is vibrant. There is a requirement that Latin Americans should know about their literature as there is no place of rich Hispanic literature in U.S. educational system. In the U.S. this disparity, based on cultural differences, is exaggerated by the cultural loss. In this society the Latinos has to compete the new settings. The U.S. is a very big country and the different socio-cultural groups and individuals survive under the condition of competitions. The adaptation of these multi-cultural socio groups varies from the residential separations of Mexicans who are living in the parts of the Southwest to the Blacks and Cubans in South Florida (B.E. Aguirre and Rogelio Saenz).  The Latino identity is affected by the geographic distribution also. The Cuban population has great diversity. Similarly, the ethnic identity in Mexicans is really exciting. They have many ethnic labels like â€Å"Mexican American†, â€Å"Chicanos†, and â€Å"Mexican†. In fact Mexican originated people who use the label â€Å"Hispanics† are criticized to get more general ethnic identity (B.E. Aguirre and Rogelio Saenz). Actually, Latinos should be educated about the categories created by the other ethnic groups. There is the need of creating a realistic appreciation among the Latinos so they can get involved with the different cultural groups.  It is very difficult to establish a Latino identity in different Latino ethnic groups. Latinos general movement prefers Latinism and it generates the specific movement organization. It’s important part will be to establish a school to train the members of this group about Latino activities (B.E. Aguirre and Rogelio Saenz). It has been observed that big societal forces play important role in a student’s learning and that happens within a particular ethnic and racial community. A teacher’s expectation is also different from different race student. So the different level of teaching is also adopted for various ethnic groups. If we compare the White and Asian students to Africans and Latinos, then we will find that Latinos and Africans are positioned in lower academic tracks (Jerome E Morris et all).  Ogbu has developed a cultural ecological model where he explains why the schools are failure. He encourages the ethnic groups to enter the dominant society by making group entry. Here he includes immigrant minorities such as African immigrants, Asian Americans and immigrants from the Caribbean and also Native Americans. Now it is there in the news that many of Hispanics are living in jails instead of going schools. This number of Hispanics in jails increased in 1980s. in 2006 it was 90 percent that is less in comparison to 94 percent in 1980s. References: More blacks, Latinos in jail than college dorms, http://www.msnbc.msn.com/id/21001543/ Morris, Jerome E, Ethnicity Race and Culture – Latino Growth, Racial And Ethnic Minority Students In Higher Education – CULTURAL EXPECTATIONS AND STUDENT LEARNING, Oboler, Suzanne, Ethnic Lebels, Latino Lives, Identity and the Politics of (Re)Presentation in the United States, University of Minnesota press, How to cite Latino Operation and Diversity, Essay examples

Thursday, December 5, 2019

The Irony of Capital Punishment free essay sample

The Irony of Capital Punishment Capital punishment has been a part of our justice system since the beginning. For many years the controversy of the death penalty has created social issues that question the validity and fairness based on concerns of moral and human rights. Even though many other nations use this form of justice, the fact that the United States views itself as a leader of human rights brings question to whether we are practicing what we preach. Nevertheless, the majority of US citizens are in support of the death penalty but does that make it rational?In the following paragraphs I will discuss my opinions on capital punishment and talk about issues concerning the death penalty as a deterrent to crime, should it be abolished and whether should youths convicted of violent crimes receive the death penalty. I will also explain how the irony of capital punishment makes it an issue of ethics having that both sides of this issue have valid positions that will keep the idea th at as long as there is crime, capital punishment is here to stay whether we like it or not. One of the main purposes of capital punishment is to prevent other violators from committing violent crimes; yet and still crime rates remains relatively high in the United States. I feel as though when people participate in acts of violence, especially murder, the thought of some sort of extreme punishment is considered. In an article, The States and the Death Penalty by David C. Nice, he informs how conservatives feel severe penalties are needed to deter crimes and that liberals believe that some crimes are due to forces beyond an individuals control and can be rehabilitated.On the other hand, there are some criminals that do not care about the fate of their own lives and in some cases commit suicide after they have killed. Once this has happened capital punishment is no longer a deterrent but just another form of retribution. The fact is the death penalty is not an efficient way to deter crime and I believe saying that it does deter crimes is â€Å"sugar coating† the issue. We would like to think that if people knew they would be extremely punished for heinous crimes, violence would cease, but in a world with no remorse capital punishment is a solution to settle the score.My position on the death penalty is parallel to the majority of most citizens. I do believe that it is necessary in certain cases, but there should certainly be fairness across all margins to prevent specific groups, such as the poor and minorities, to not be subjected because of inadequate defenses. The article, The Death Penalty in the United States and Worldwide, from the text points out that â€Å"poor people cannot afford to hire the best lawyers, but must rely on court-appointed attorneys, who typically are overworked and underpaid† (pg 177). Also criminals who are proven to be mentally ill should be exempt.Other scenarios, however, call for the merciless alternative of justice; for example individuals involved in mass murders such as shootings, bombings and other terror attacks are a major threat to society and should be put to death. Life is so precious and valuable to me and someone with no regard for the lives of innocent people to easily kill is inhumane; therefore should not be able to walk this earth with mankind. I also feel that criminals who assassinate important figures such as the president should also get the death penalty. I do not feel the death penalty should be abolished mainly because it can deter acts of retaliation.Families of killed victims will always seek justice and the death penalty may be the only way they feel justice is served. Without capital punishment families may feel the need to put the law in their own hands. For those who are in favor of the death penalty feel that justice is practiced when people suffer for their wrongdoings based on the level of crime. Each criminal should get what their crime deserves and in the case of a murderer what their crime deserves is death. The degree of punishment in a given case must depend upon the brutality of the crime, the conduct of the criminal, and the defenseless and unprotected state of the victim. Imposition of proper penalty is the manner in which the courts respond to the societys cry for fairness against the criminals. Another case that supports capital punishment is the idea of â€Å"an eye for an eye† but to argue like that demonstrates a complete misunderstanding of what that Old Testament phrase actually means. In fact the Old Testament meaning of an eye for an eye is that only the guilty should be punished, and they should punished neither too lenient or too severely. It seems to me that the argument of â€Å"eye for an eye† I believe that it has more to do with vengeance than retribution or justice.The anticipatory suffering of the criminal, who may be kept on death row for many years, makes the punishment more severe than just depriving the criminal of life. Some believers in the death penalties see this issue as an undeniably efficient way to insure offender will not commit anymore crimes. On the other hand, many people dont think that this is sufficie nt justification for taking human life, and argue that there are other ways to ensure the offenders do not re-offend, such as imprisonment for life without possibility of parole. Although there have been cases of persons escaping from prison and killing again, these are extremely rare. But some people dont believe that life imprisonment without parole protects society adequately. The offender may no longer be a danger to the public, but he remains a danger to prison staff and other inmates and execution would remove that danger. On the other side of this ethical argument, just as many found reasons to support capital punishment. I found that the most important reason many oppose the death penalty is because of the strong belief in the value of life.Although some think that the death penalty is very necessary others feel as though life is so valuable that even the worst murderers should not be deprived of the value of their lives. Every person has an indisputable human right to life, even those who commit murder; sentencing a person to death and executing them violates that right (Brettschneider). This is very similar to the value of life argument, but approached from the perspective of human rights. The counter-argument is that a person can, by their actions, forfeit human rights, and that murderers forfeit their right to life (Brettschneider).For example when a very violent person begins murderous assaults on someone, they have given up their right to live simply because a victim also has the right to defend his/her self even if that means taking the life of the attacker. Thomas Aquinas, who was a medieval philosopher, gives and explanation of the need and legitimate use of capital punishment as follows: â€Å"Therefore if any man is dangerous to the community and is subverting it by some sin, the treatment to be commended is his execution in order to preserve the common goodTherefore to kill a man who retains his natural worthiness is intrinsically evil, although it may be justifiable to kill a sinner just as it is to kill a beast, for, as Aristotle points out, an evil m an is worse than a beast and more harmful†. Aquinas explains how a malicious act, such as murder, can be turned into a good act by killing to renovate the violation of justice done by the person killed, and killing a person who has forfeited their natural worthiness by killing another (Radelet and Borg). Another concern that non supporters of capital punishment argue is the possibility of sentencing the innocent to death.Great effort has been made in pretrial, trial, appeals, writ and clemency procedures to minimize the chance of an innocent being convicted, sentenced to death or executed. Since 1973, legal protections have been so extraordinary that 37% of all death row cases have been overturned for due process reasons or commuted (Ehrlich). Nevertheless our judicial system still is not perfect. Trial witnesses, prosecutors and jurors can all make mistakes. When this is coupled with imperfections in the system it is inevitable that innocent people will be convicted of crimes. Where capital punishment is used such mistakes cannot be put right. There is ample evidence that such mistakes are possible in the USA, 116 people sentenced to death have been found innocent since 1973 and released from death row. The average time on death row before these exonerations was 9 years (Ehrlich). As far as a deterrent to other murderers, likewise, the death penalty has proved a signal failure, as may be seen by comparing the criminal statistics of those countries where the punishment is in force with those of countries where it has been abolished (Rankin).It is also not the reason of this failure far to inquire about. Murders are almost always committed in sudden fits of passion or temporary insanity, when no contemplation of reason or self-interest can appeal to the doer. With that said, such uncertainty attends the consummation of the death sentence which is due to the natural hesitation and partiality to the mercy of judge and jury, to the chances of reprieve and comm utation that this penalty is far less deterrent than are those penalties which, though less severe, are also more certain. Finally, we have not answered the question whether there are not other and more effective deterrents. There are such deterrents, in comparison with which capital punishment is seen to be clumsy and unsuccessful in the extreme. Some non supporters of the death penalty also feel as though it is a waste of not only money but also resources. Although supporters of the death penalty would argue that capital punishment is more economically efficient than life in prison, it consumes the time and energy of courts, prosecuting attorneys, defense counsel, juries, and courtroom and correctional personnel.It disproportionately burdens the system of criminal justice, and it is therefore counterproductive as an instrument for societys control of violent crime. It epitomizes the tragic inefficacy and brutality of the resort to violence rather than reason for the solution of difficult social problems. From a Christian point, I feel as though capital punishment is synonymous to a denial of the divine nature of mankind. On what principles of religion or philosophy can we justify the policy of depriving a human being like ourselves of all possibility of reform?If we profess to revere a God of mercy and justice, and if we ourselves plead and rely on that divine mercy and justice, how can we reconcile it with our duty, as men created in the divine image, to dismiss in consequence roughly a fellow human being from our midst and send him into the presence of the holy being whom we have outraged? Surely it is our duty and our privilege to be the agents of divine justice and mercy, and to exert to the highest our god-given powers in the endeavor to assist our fallen brother to his feet.In a debate with such strong feelings on both sides, data is open to manipulation by parties wishing to influence public sentiment. Data such as that above seems to strongly favor the continuation of capital punishment since it makes an all or nothing correlation between the death penalty and deterring crime. Studies from t he other side of the debate counter these data stating that publicized executions did not have an effect on the murder rate but that it is naturally prone to statistical variation.In conclusion, although there are literally thousands of studies championing one side or another, even implicitly, it is difficult to get figures every group agrees upon. This suggests that greater public opinion research is needed as well as a greater and non-biased effort at data collection processes. While this is not meant to take sides it is worth suggesting that the debate about capital punishment is so divisive because it appeals so directly to emotion and personal feelings. As is the case in other arenas that instigate such strong sentiment (the abortion or stem cell arguments, for example) sometimes the facts are overlooked in favor of these moral internal ethical questions.

Thursday, November 28, 2019

Why Writing Matters an Example by

Why Writing Matters Abstract There are many reasons why writing is important. For one thing, it is used to record information such as in scientific papers and to spread news to the remotest region on earth as in journalism. Another purpose of writing is to convey ones opinion or views about certain issues, such as in the essays Allegory of the Cave by Plato and The Death of the Moth by Virginia Woolf. Both contain very far-reaching thoughts about life or death. In essence, writing matters when people do not want to listen to such far-reaching ideas. Need essay sample on "Why Writing Matters" topic? We will write a custom essay sample specifically for you Proceed Why Writing Matters There are many reasons why writing is necessary. For one thing, it is used to record information such as in scientific papers and to spread news to the remotest region on earth as in journalism. These purposes correspond to the needs of the people. Different types of writing materials are sold in the markets to serve different purposes. Perhaps one of the important purposes of writing is its use in conveying ones opinion or views about certain issues, such as in the essays Allegory of the Cave by Plato and The Death of the Moth by Virginia Woolf. Both contain very far-reaching thoughts about life and death. Both essays are significant in their ways. Both essays shows us why writing matters. University Students Frequently Tell EssayLab writers:Who wants to write paper for me?Essay writers recommend:Follow Essaylab Writing ServiceTop Essay Writing Company Get Paid To Write Papers For Students Essay Paper Writing Service Top Essay Writing Allegory of the Cave The Allegory of the Cave, written by Plato in his book The Republic, is by far the most comprehensive and far-reaching analogy he had. Platos purpose of writing this essay may have been to promote his Theory of Forms. He used the image of prisoners inside a cave who were chained and couldnt turn their heads. All they can see was the wall of the cave where shadows were casted by the objects through a burning fire behind them. The shadows were mere representation of the real objects but since the prisoners were not able to turn their heads, they could not see the reality. Instead, they fed on those images, consider them the reality, and called them names. This idea is very new to people that they can hardly comprehend. Plato would have ended killing himself if he chose a public discourse about his views, though, he still ended this way. Writing is so powerful yet so disguised. It can contain the most powerful idea such as Platos. He had the awareness that people during his time had no reason to think of. Lucky he was able to write his ideas and used them to initiate change in the status quo. He was able to draw the attention of the people during his time by his writings. He did it by using striking images to represent the uncommon for easy comprehension. The image of the prisoners chained in the cave was one of his striking images which he also used to spread his views regarding Athenian democracy compiled in The Republic. The Death of the Moth Virginia Woolfs The Death of the Moth is an explanation of the brief life of the moth which also corresponds to the true nature of life and death. In essence, the moth represented life to her as she wrote, He [the moth] was little or nothing but life. Woolfs use of this striking image to represent life summarizes her view on life and death. The images created out of sheer observation are presented in a manner appealing to the eye. For instance, she presented the dead body of the moth in a profound way that is appealing to the senses. This makes her essay more interesting yet her view on life can be easily seen amidst the vastness of her images. The images were just there to enhance the view of the larger picture. Writing is Power Writing is a powerful tool to present ones views on just about anything that concerns human beings. In Platos Allegory of the Cave, he was able to present his Theory of Forms in a way easy to comprehend. In Woolfs The Death of the Moth, she was able to present her views on life and death in a way appealing to the senses. The power of writing can help change this world. Writing really does matter. References Plato. The allegory of the cave. In Robert Diyanni (2nd Ed.) One Hundred Great Essays, pp. 598-602. New York, NY: Penguin Academics. Woolf, V. The death of the moth. In Robert Diyanni (2nd Ed.) One Hundred Great Essays, pp. 805-808. New York, NY: Penguin Academics.

Sunday, November 24, 2019

Summary of WeVe Got Mail Always Essays

Summary of WeVe Got Mail Always Essays Summary of WeVe Got Mail Always Paper Summary of WeVe Got Mail Always Paper Email has become so entrenched in our lives that it has become the common mode of communication in the workplace, and for some, it has become a lifeline to the world as well. Many of us can hardly imagine life without it. That email enhances as well as complicates our daily business is a given. In Weve Got Mail- Always, Andrew Leonard discusses how email saves time and wastes it, makes life simpler and more complicated, brings us together and pushes us apart. (240-243) E-mail, cant live with it, cant live without it. Con artists and real artists, advertisers and freedom fighters, lovers and sworn enemiestheyve all flocked to e-mail as they would to any new medium of expression. E-mail is convenient, saves time, brings us closer to one another, helps us manage our ever-more-complex lives. Books are written, campaigns conducted, crimes committedall via e-mail. But it is also inconvenient, wastes our time, isolates us in front of our computers and introduces more complexity into our already too-harried lives. To skeptics, e-mail is just the latest chapter in the evolving history of human communication. A snooping husband now discovers his wifes affair by reading her private e-mailbut he could have uncovered the same sin by finding letters a generation ago. Yet e-mailand all online communicationis in fact something truly different; it captures the essence of life at the close of the 20th century with an authority that few other products of digital technology can claim. Does the pace of life seem ever faster? E-mail simultaneously allows us to cope with that acceleration and contributes to it. Are our attention spans shriveling under barrages of new, improved forms of stimulation? The quick and dirty e-mail is made to order for those whose ability to concentrate is measured in nanoseconds. If we accept that the creation of the globe-spanning Internet is one of the most important technological innovations of the last half of this century, then we must give e-mailthe living embodiment of human connection across the Netpride of place. The way we interact with each other is changing; e-mail is both the catalyst and the instrument of that change.

Thursday, November 21, 2019

Business Analysis of Easy Jet Research Paper Example | Topics and Well Written Essays - 2500 words

Business Analysis of Easy Jet - Research Paper Example Having suppliers dotted all over areas, our report finally uses the Balance Scorecard to make some recommendations for the company to successfully adjust Porters value chain to suit its needs. Though Easy jet has successfully and effectively integrated customers and suppliers into the value chain, certain issues remain a nightmare for the company to crack. The lack of a unique service with total differentiation from the competitors, the rising tension on world politics, the war against peace (terror), global warming and its negative contribution are some particular examples. However, with our client's concept of marketing high-quality services at low cost through a focused generic strategy, intended for its flight route, the company is gradually gaining an edge over its competitors. Easy Jet airline Ltd popularly known as Easy Jet is based in London, Luton airport (Company Report 2005). It is known as the largest airline in the United Kingdom operating both domestic and international scheduled services. Though it specializes in point to point services it sometimes goes on full-service charter flights for other companies. This report is based on a business analysis report presented to the management of Easy Jet Company. ... Though it specializes in point to point services it sometimes goes on full-service charter flights for other companies. This report is based on a business analysis report presented to the management of Easy Jet Company. Part one of the report carries out an external analysis of the company while stating the vision and mission statement. Part two looks at the internal resources to identify the core competencies and strategic resources while part three provides pertinent recommendations and conclusions. 1.1.1 The Mission, Vision, and Objectives of Easy Jet The company's mission vision and objective statement centers on offering customers higher value to their money, through security, safe and good point to point services. According to the compa ny (2008) report, its mission and vision statement is to "provide our customers with safe, good value point to point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this, we will develop our people and establish a lasting relationship with our suppliers". Mission and vision statements are two strategic management concepts (SMCs) (Soyer & Asan 2007). These are important concepts that define organizations' values, competencies and are quite useful in the strategic planning and management of the organization (Soyer & Asan 2007). Soyer & Asan (2007:1) echo that, "SMCs together provide a common language and help stakeholders and other interested parties understand the business and its position in a competitive environment.